With Nasa recently providing 1,000 of its employees, including 150 astronauts with Fitbit devices in a pilot program, who knows, this acquisition might land on the moon.
Google taking over Fitbit had been rumoured for a few years back, but who thought the deal would finally go through, after a long period that included a lengthy legal process and privacy promises, Google eventually acquired Fitbit and marked it’s entry as a new challenge for Apple’s smart “Apple watch” and its fitness features.įitbit CEO James Park is positive about the innovation getting faster with more choices and even better products through this acquisition.
Companies like Peloton, Mirror, Whoop, Future, and Fitbit, all founded in the last 10 years, are evidence that the Fit-Tech market is the next big thing and companies like Google want a piece of the low-calorie cake. The Fit-Tech industry is experiencing exponential growth forcing big companies to compete over the rising startups in the field. Why is Google entering the Fit-Tech industry? Trust us, the stories and innovative technologies here are game-changers.įitbit offers compact, wireless, wearable sensors that track a person’s daily activities to promote a healthy lifestyle. If you are like us, seeking for the next Unicorn in the sports-tech industry, then take a close look and study these next valuable acquisitions. Like many other industries, the Sports-Tech industry has been forced to jump a few years ahead and leave us curious and excited for the major investment opportunities waiting ahead. Giant Tech and Sport’s companies have already been preparing for the day after Covid-19.Ĭompanies like Google, Nike, Hudl, DraftKings, and other leading companies have completed strategic acquisitions reaching Startup’s from various areas such as Fitness, Esports, Sports Betting, Broadcasting, and Sports analytics. Based on our research we believe that this year and the years to come will also be remembered for extraordinary growth and investment opportunities in the sports-tech industry and the various group industries included in it and here’s why. Welcome to 2021, the year we all hope will be remembered as the year we take our masks off and get back on the fields supporting our favorite sport’s teams.
How will this impact the Sports Universe in 2021? While we were in lockdown, Google, Lululemon, Nike and others were actively acquiring Sports Tech companies (paying over $8B).
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